<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>I am all about learning, sharing and applying knowledge while having fun all along.
I worked @ many startups and learned a lot in process.</description><title>Diego's Lifestream</title><generator>Tumblr (3.0; @scataglini)</generator><link>http://lifestream.diegoscataglini.com/</link><item><title>2 easy alternate guitar tuning</title><description>&lt;p&gt;2 guitar tuning that I find a lot of fun are:&lt;/p&gt;
&lt;div&gt;from the 6th string down to the first&lt;/div&gt;
&lt;div&gt;normal E A D G B E&lt;/div&gt;
&lt;div&gt;# 1      E A E A B E (3rd &amp;amp; 4th string up 1 whole tone from standard tuning)&lt;/div&gt;
&lt;div&gt;# 2      E B E A B E (3rd, 4th &amp;amp; 5th string up 1 whole tone from standard tuning)&lt;/div&gt;
&lt;div&gt;&lt;/div&gt;
&lt;div&gt;They allow you to put any 2/3 fingers on 2nd &amp;amp; 4th fret and sound good for as long as you play with a strong rhythm.&lt;/div&gt;
&lt;div&gt;I suggest beginning using just 1 finger at first and see how it sounds.&lt;/div&gt;
&lt;div&gt;&lt;/div&gt;
&lt;div&gt;ex: &lt;/div&gt;
&lt;div&gt;      1 st finger 2nd fret 5th string&lt;/div&gt;
&lt;div&gt;then&lt;/div&gt;
&lt;div&gt;      3 st finger 4th fret 5th string&lt;/div&gt;
&lt;div&gt;then&lt;/div&gt;
&lt;div&gt;      1 st finger 2nd fret 4th string&lt;/div&gt;
&lt;div&gt;etc…&lt;/div&gt;
&lt;div&gt;&lt;/div&gt;
&lt;div&gt;&lt;span&gt;Then 2 fingers at the time&lt;/span&gt;&lt;br/&gt;&lt;div&gt;ex: &lt;/div&gt;
&lt;div&gt;      1 st finger 2nd fret 5th string and 3 st finger 4th fret 4th string&lt;/div&gt;
&lt;div&gt;then&lt;/div&gt;
&lt;div&gt;      3 st finger 4th fret 5th string and 1 st finger 2nd fret 4th string&lt;/div&gt;
&lt;div&gt;then&lt;/div&gt;
&lt;div&gt;      1 st finger 2nd fret 4th string and 3 st finger 4th fret 3rd string&lt;/div&gt;
&lt;div&gt;then&lt;/div&gt;
&lt;div&gt;      3 st finger 4th fret 3rd string and 1 st finger 2nd fret 4th string&lt;/div&gt;
&lt;div&gt;etc…&lt;/div&gt;
&lt;div&gt;&lt;/div&gt;
&lt;div&gt;There is a lot of doubling of notes so the possibility for suspended sounds is great. &lt;/div&gt;
&lt;div&gt;Also sounds good when tapping harmonics on 5th, 7th, 9th, 12 frets …&lt;/div&gt;
&lt;div&gt;&lt;/div&gt;
&lt;div&gt;Hope you&amp;#8217;ll enjoy.&lt;/div&gt;
&lt;/div&gt;
&lt;div&gt;&lt;/div&gt;</description><link>http://lifestream.diegoscataglini.com/post/21050838792</link><guid>http://lifestream.diegoscataglini.com/post/21050838792</guid><pubDate>Fri, 13 Apr 2012 19:49:53 -0400</pubDate></item><item><title>This is bullshit! This is the last time I book southwest.</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m26v5wJvVx1qbrfqyo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This is bullshit! This is the last time I book southwest.&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/20777739020</link><guid>http://lifestream.diegoscataglini.com/post/20777739020</guid><pubDate>Mon, 09 Apr 2012 10:00:22 -0400</pubDate></item><item><title>So you’re sticking to your story, uh? It wasn’t you,...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m26v97y13s1qbrfqyo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;So you’re sticking to your story, uh? It wasn’t you, it was the dog, yeah right? &lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/20764054059</link><guid>http://lifestream.diegoscataglini.com/post/20764054059</guid><pubDate>Mon, 09 Apr 2012 01:01:51 -0400</pubDate></item><item><title>(dog) For once it was me who farted &amp; they don’t...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m26vcg40L41qbrfqyo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;(dog) For once it was me who farted &amp; they don’t believe it. LOL&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/20752090923</link><guid>http://lifestream.diegoscataglini.com/post/20752090923</guid><pubDate>Sun, 08 Apr 2012 21:41:04 -0400</pubDate></item><item><title>Why ark.com homepage is trying to be too clever</title><description>&lt;p&gt;&lt;span&gt;Recently I received an email from ark.com wishing me a happy new year &amp;amp; offering me a $5 coupon. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lxt1qdlOTm1qb4lyl.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Mind you, I have no idea what ark.com is and what they do.&lt;/span&gt;&lt;br/&gt;&lt;span&gt;But like a &lt;/span&gt;&lt;span&gt;schmuck&lt;/span&gt;&lt;span&gt; I am curious and click on the link. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;When I get to their website I get this:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lxt1ob6cOj1qb4lyl.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;I am looking at this page and I still don&amp;#8217;t get it.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;I decide to click on &amp;#8220;New to Ark? Join&amp;#8221; and I get this:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lxt1ms3HXo1qb4lyl.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;I don&amp;#8217;t know yet why I would join the site so I decided to click to &amp;#8220;home&amp;#8221; and then from there I click on the about link on the footer.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lxt1luAZ1l1qb4lyl.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Which takes me to their facebook page:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;img src="http://media.tumblr.com/tumblr_lxt0qpcqzk1qb4lyl.jpg"/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;At this point I leave frustrated and tweet that the site pretty much sucks.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;I still don&amp;#8217;t know what ark is and I am about to mark them as spam in my email client.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;After a friend tells me something about their tag line I search for it on the homepage.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;I finally realize that I can click on the bottom tag line, that one below the footer that seems part of the footer.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;img src="http://media.tumblr.com/tumblr_lxt0zchvsw1qb4lyl.jpg"/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Which finally takes me to an explanation by hiding the homepage, moving the footer to the header and revealing a previously hidden explanation of what ark does.&lt;/p&gt;
&lt;p&gt;This is in my opinion horrible design and UX and here is why:&lt;/p&gt;
&lt;ol&gt;&lt;li&gt;My experience, first and foremost. &lt;span&gt;I am on websites 12+ hours a day and I gave upon the navigation while trying to figure out why I should join in. How many others have done the same. I&amp;#8217;d put some event tracking on that homepage and figure out how many people have done the same. The bounce rate on that page must be monstrous.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;Go look at the homepage again, look at it for 10 seconds, which is way more the casual user will spend on it &amp;amp; tell me what they do. What? got nothing? You should look at the homepage have a least a vague idea of what the site is about in less than 2 seconds.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;I don&amp;#8217;t think the arrow down graphic below a footer is enough indication that you can click on something.&lt;span&gt; &lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;Clicking on a below footer graphic to reveal anything is pretty much a bad idea. I can&amp;#8217;t think of any website that does something like this, thus is not a common convention. &lt;/span&gt;&lt;/li&gt;
&lt;li&gt;Why in hell would you hide the reason to join? If I had a scrollbar on the right I would have known that something was missing from the page. That could have been the clue that I needed to click on the arrow or to scroll down myself and find out what the site is about. They might as well have hidden the signup button.&lt;/li&gt;
&lt;/ol&gt;&lt;p&gt;Designers need to realize &lt;span&gt;that people spend 99% of their time on other websites which in turn sets up conventions and &lt;/span&gt;&lt;span&gt;expectations for your possible customers. Don&amp;#8217;t be too clever or you&amp;#8217;ll alienate your visitors. When you drive down the street you don&amp;#8217;t expect the street signs to be posted inside of the stores, why would you do the equivalent on a website. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Your business depends on ambient findability &amp;amp; ease of use. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Respect your customers &amp;amp; their mental models.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;(Time to get back to play with my boy)&lt;/span&gt;&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/15842614556</link><guid>http://lifestream.diegoscataglini.com/post/15842614556</guid><pubDate>Sat, 14 Jan 2012 15:23:00 -0500</pubDate></item><item><title>Mission statements must die</title><description>&lt;p&gt;Just got this email and people insists of using mission statement language in their marketing (and in general). &lt;/p&gt;
&lt;p&gt;On this, I must say, I am with Guy Kawasaki, it must be a mantra, not a mission statement. Preferably you should be able to type it twice in a tweet.&lt;/p&gt;
&lt;p&gt;You be the judge.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lrf5fp1tQ31qb4lyl.jpg"/&gt;&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/10128747123</link><guid>http://lifestream.diegoscataglini.com/post/10128747123</guid><pubDate>Mon, 12 Sep 2011 12:53:44 -0400</pubDate></item><item><title>It's not up to you to decide</title><description>&lt;p&gt;I can&amp;#8217;t help but laugh inside when a designer shows some new design and makes the claim that new design is better, more intuitive or easier to use without having it shown/tested with anybody else.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s not up to you to decide whether your design is any of those things. You might express your opinion and your belief, but don&amp;#8217;t state it as a fact. You sound stupid.&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s like claiming you have been very patient, or that you are a great lover without anybody else telling you that you are any of those things.&lt;/p&gt;
&lt;p&gt;There are many known things that will trick you into believing that you&amp;#8217;re a great lover or patient or a great designer. We are inherently programmed to value everything we do, have, think higher than its true worth. Your kids are the most beautiful kids, the smartest, the greatest kids in the world. To you, this is truth, if you&amp;#8217;re deluded.&lt;/p&gt;
&lt;p&gt;Until a few people pay you those compliment, sorry to burst your bubble, but none of it is even remotely true.&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/10126297141</link><guid>http://lifestream.diegoscataglini.com/post/10126297141</guid><pubDate>Mon, 12 Sep 2011 11:03:56 -0400</pubDate><category>reflections</category></item><item><title>LaunchRock.com</title><description>&lt;a href="http://launchrock.com/?lrRef=3MBvB"&gt;LaunchRock.com&lt;/a&gt;</description><link>http://lifestream.diegoscataglini.com/post/9062749581</link><guid>http://lifestream.diegoscataglini.com/post/9062749581</guid><pubDate>Wed, 17 Aug 2011 22:05:25 -0400</pubDate></item><item><title>Beat it.</title><description>&lt;iframe width="400" height="299" src="http://www.youtube.com/embed/nSPtz7wVDHI?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Beat it.&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/1003285086</link><guid>http://lifestream.diegoscataglini.com/post/1003285086</guid><pubDate>Tue, 24 Aug 2010 08:40:47 -0400</pubDate></item><item><title>We will rock you. Thank you @zmoazeni</title><description>&lt;iframe width="400" height="299" src="http://www.youtube.com/embed/XGJiiOLekxY?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;We will rock you. Thank you @zmoazeni&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/1003280523</link><guid>http://lifestream.diegoscataglini.com/post/1003280523</guid><pubDate>Tue, 24 Aug 2010 08:39:18 -0400</pubDate></item><item><title>Who came up with these rules</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/wFP_TdY9MEU?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Who came up with these rules&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/1003225816</link><guid>http://lifestream.diegoscataglini.com/post/1003225816</guid><pubDate>Tue, 24 Aug 2010 08:21:55 -0400</pubDate></item><item><title>Holy shit! Luca Barcelona completely owns with his freestyle...</title><description>&lt;iframe src="http://player.vimeo.com/video/12733075" width="400" height="300" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Holy shit! Luca Barcelona completely owns with his freestyle calligraphy skillz gotta see&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/1001322025</link><guid>http://lifestream.diegoscataglini.com/post/1001322025</guid><pubDate>Mon, 23 Aug 2010 23:00:15 -0400</pubDate></item><item><title>"Tomorrow I am going to start writing a column on procrastination"</title><description>“Tomorrow I am going to start writing a column on procrastination”</description><link>http://lifestream.diegoscataglini.com/post/1000586210</link><guid>http://lifestream.diegoscataglini.com/post/1000586210</guid><pubDate>Mon, 23 Aug 2010 20:18:50 -0400</pubDate></item><item><title>Also watched “Kick Ass” on Sunday. Mmmhe! Some good...</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/O5mxBaXHcFw?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Also watched “Kick Ass” on Sunday. Mmmhe! Some good fighting scenes with hit girl, and a couple of moments here and there. I have an overwhelming feeling, which I cannot shake, that it could have been much better. 3 out of 5.&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/1000567787</link><guid>http://lifestream.diegoscataglini.com/post/1000567787</guid><pubDate>Mon, 23 Aug 2010 20:14:46 -0400</pubDate></item><item><title>Design Inspiration Toolbox: 100 Sources of Design Inspiration</title><description>&lt;a href="http://designm.ag/inspiration/design-inspiration-toolbox/"&gt;Design Inspiration Toolbox: 100 Sources of Design Inspiration&lt;/a&gt;</description><link>http://lifestream.diegoscataglini.com/post/999119571</link><guid>http://lifestream.diegoscataglini.com/post/999119571</guid><pubDate>Mon, 23 Aug 2010 14:38:02 -0400</pubDate></item><item><title>Watched “Date Night” on Saturday and highly...</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/aspBKFz2dBI?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Watched “Date Night” on Saturday and highly recommend it especially if you’ve been married as long as I have. I found the first act funnier than the rest of the movie, mainly due to obvious similarity to my life and marriage.&lt;/p&gt;
&lt;p&gt;Critique: I could have done without the embarrassing dancing scene, which has become a common clique for this type of movie.&lt;/p&gt;
&lt;p&gt;In the end I truly loved it, it exceeded my expectations.&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/999073546</link><guid>http://lifestream.diegoscataglini.com/post/999073546</guid><pubDate>Mon, 23 Aug 2010 14:26:20 -0400</pubDate></item><item><title>2 years later I still love this</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_l7crdfv4T31qbrfqyo1_400.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;2 years later I still love this&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/972256120</link><guid>http://lifestream.diegoscataglini.com/post/972256120</guid><pubDate>Wed, 18 Aug 2010 10:39:14 -0400</pubDate></item><item><title>That’s what I should have watched last night</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/6-wqmnJrOFM?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;That’s what I should have watched last night&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/971975604</link><guid>http://lifestream.diegoscataglini.com/post/971975604</guid><pubDate>Wed, 18 Aug 2010 09:06:51 -0400</pubDate></item><item><title>The men who stares at goats</title><description>&lt;p&gt;I watched &lt;a href="http://www.imdb.com/title/tt1234548/"&gt;the men who stares at goats&lt;/a&gt; last night. While the acting and the story telling are good, I felt the story was kinda weak and the ending was a let down. I can&amp;#8217;t quite recommend it. 2 out 5?&lt;/p&gt;</description><link>http://lifestream.diegoscataglini.com/post/971958579</link><guid>http://lifestream.diegoscataglini.com/post/971958579</guid><pubDate>Wed, 18 Aug 2010 09:01:45 -0400</pubDate></item><item><title>I want this, for me and my kids an interactive mirror</title><description>&lt;a href="http://bit.ly/cycnCb"&gt;I want this, for me and my kids an interactive mirror&lt;/a&gt;</description><link>http://lifestream.diegoscataglini.com/post/459068604</link><guid>http://lifestream.diegoscataglini.com/post/459068604</guid><pubDate>Fri, 19 Mar 2010 12:30:00 -0400</pubDate></item></channel></rss>

